[ Marketo ]

Marketo, cleaned up and connected to revenue.

We untangle Marketo programs, rebuild the lead lifecycle and fix the CRM sync, so the people running campaigns and the people reporting on them see the same numbers.

[ What we build ]

Working systems, not a strategy deck.

Program cleanup

Old programs archived, channels and tokens standardized, naming you can read.

Lead lifecycle

Stages and scoring rebuilt so marketing and sales agree on what a lead is.

CRM sync and attribution

Marketo linked to Salesforce or HubSpot so campaigns map to pipeline.

[ Example workflow ]

One lifecycle, both teams agree on

Define

Stages with sales sign-off

Score

Fit plus behavior

Sync

Status written to the CRM

Report

Pipeline by program

HubSpot marketing
Pardot
Content engineering

[ Talk to a Growth Engineer ]