Implement Clay Today: Sales, Marketing, and RevOps Matrix

This page puts every Clay Sculpture we build side by side. A Sculpture is one Clay play, built in your own Clay workspace, on one object type, with one native integration included, for $10,000. Pick the team, pick the problem, and you can see what we build, what lands in your CRM, and what it costs.

We are RevOps Shop, an official Clay partner. We build in Salesforce, Dynamics, or any CRM with an API. Our largest Clay build enriched 170,000 accounts in a single Salesforce org for Chaos. Each column below links to a full guide: Clay for Sales, Clay for Marketing and Clay for RevOps.

What is a Clay Sculpture?

A Clay Sculpture is one play, built and running in your Clay workspace, for one team. Sales Sculptures decide who to contact and when. Marketing Sculptures decide who to target and with which campaign. RevOps Sculptures make the CRM data underneath both of them complete and trustworthy. Each one is $10,000.

We call them Sculptures because Clay is the clay. Out of the box it can become almost anything, which is exactly why so many teams buy it and then stall. A Sculpture is one specific shape, with a clear request, a clear result, and a clear price.

Every Sculpture starts as a sentence you could say to us on a call. "Build me a custom ABM list using a custom signal I have in mind." "Enrich, deduplicate, and standardize the accounts in my existing CRM." "Develop an automated prospecting motion for our long tail accounts." If you can say it in one sentence, it is probably one Sculpture.

How much does a Clay Sculpture cost?

Each Sculpture is $10,000. That covers one play, on one object type, with one native integration. Two object types, such as accounts and contacts, are two Sculptures, so $20,000. More than 100,000 accounts in scope, or a custom integration, is scoped with you. The same rules apply to sales, marketing and RevOps.

Here are the rules in one place:

Clay's own plan still matters. Clay's pricing page lists signals and email sending from the Launch plan, and CRM sync, webhooks, the HTTP API and pushing audiences to LinkedIn and Meta ads from the Growth plan. Bulk enrichment of more than 50,000 records at once and Clay's API are listed under Enterprise. We will tell you up front if a Sculpture needs a plan you do not have.

Which Clay Sculptures are there for sales, marketing and RevOps?

There are three to start with in each column. Sales Sculptures build automated prospecting, signal alerts and job change plays. Marketing Sculptures build custom ABM lists, audience matching and ad audiences. RevOps Sculptures build CRM enrichment and cleanup, self-maintaining tiers and speed to lead. The table shows what each one delivers.

These are the nine Sculptures we lead with. If your request is different, say it in one sentence and we will tell you whether it is one Sculpture, two, or something we should scope.

Which Sculpture should you start with?

Start where the decision is breaking today. If reps do not know who to call, start with a Sales Sculpture. If ad and campaign spend goes to the wrong accounts, start with a Marketing Sculpture. If nobody trusts the CRM fields that sales and marketing both depend on, start with a RevOps Sculpture.

A few patterns we see often:

Your CRM data is a mess. Start with RevOps Sculpture 1. Every other play reads from those fields. Enriching, deduplicating and standardizing first means the sales and marketing plays that follow are built on data people trust.

You have a list but no reasons. Start with Sales Sculpture 1 or 2. A list tells you who exists. Signals tell you who has a reason to talk now. Elastic Path stopped working lookalike lists and only engaged accounts showing an active buying signal.

You are spending on ads and cannot say why each account is in the audience. Start with Marketing Sculpture 1 or 3. Custom fields and revenue potential turn an ad audience into a list you can defend.

Your best customers are hiding. Chaos had 37% of accounts signed up with a personal email and no company attached. RevOps Sculpture 1 or Marketing Sculpture 1 surfaces them, depending on whether the goal is a cleaner CRM or a new ABM list.

Leads wait too long. Start with RevOps Sculpture 3. Enrichment before routing means the rep opens a complete record instead of starting research.

How do Sculptures work together?

Sculptures are built to stack. They share one Clay workspace, one company table and one set of CRM fields, so the second Sculpture reuses what the first one built. The common order is a RevOps foundation, then a marketing or sales play that reads from it, then the other team's play on the same accounts.

Here is how the pieces connect:

• RevOps feeds both teams. The revenue potential and tier from RevOps Sculpture 2 are the same values that Marketing Sculpture 3 pushes to LinkedIn and that Sales Sculpture 1 uses to decide which long tail accounts get worked.
• Marketing and sales read the same signal. When an account passes the signal check in a Sales Sculpture, marketing can run that same account as an ad audience. Ads and emails then say the same thing to the same people.
• One company table. No company gets paid for twice because three Sculptures touched it. Each company is enriched once and shared.
• One write policy. Every Sculpture writes to dedicated fields and follows the same rule: fill blanks, never overwrite what reps or billing entered.

What does every Sculpture include?

Every Sculpture is built the same way: in your Clay workspace with your keys, cheapest data providers first, AI only where vendors miss, a confidence score on every AI answer, dedicated CRM fields with write rules, dedupe, credit guardrails, monitoring, and a walkthrough for the people who will use it.

These are the standards behind our Clay builds:

1. Your workspace, your keys. At DealRoom, the Clay account, scraping key and AI key are all owned by DealRoom. We build and maintain the workflows.
2. Cheapest first. Free and low-cost lookups run before expensive ones. In the Chaos build, total data cost across 200,692 records was $10,573, or $0.0527 per record, including AI, Clay credits and direct APIs.
3. AI only where vendors miss. Scrape the source first, then let AI classify what came back. Do not let AI invent data.
4. Confidence on every AI answer. A 1 to 10 score, shown as High, Medium or Low, so sales knows what to trust.
5. Dedicated fields and write rules. Enriched values never overwrite what reps entered or what billing owns.
6. Dedupe before you pay. Match on domain, email and LinkedIn URL before creating or enriching anything.
7. Credit guardrails. Expensive steps, like direct dials, only run for accounts that clear your revenue potential bar. A 90-day cooldown stops re-enrichment.
8. Monitoring. Requested date, completed date and an open-request flag on each record, plus row count thresholds well before Clay's 50,000-row table cap.
9. A walkthrough. The people who use the output see where it shows up and what it means before it goes live.

What do you need before a Sculpture starts?

You need a Clay workspace on the right plan, admin access to the system the Sculpture connects to, a named owner on your side, and the one sentence that describes what you want. For most Sculptures, your closed-won deals are the best input we can get, because they show what a good account actually looks like.

• A Clay workspace. If you do not have one, we will help you pick the plan the Sculpture needs.
• Access. A dedicated integration user in your CRM, with permissions limited to the fields Clay should touch.
• An owner. One person on your team who decides what good looks like and signs off on the result.
• Your history. Closed-won and closed-lost deals, so the play is built from what wins for you, not from a vendor's idea of your market.

Already own Clay and not getting results?

That is common. Teams buy Clay, build a few tables, and the tables never get connected to the CRM, or they quietly stop running. If one play is not working, we can rebuild it as a Sculpture in your workspace, with the same standards and the same price as a new one.

Most of what we fix is the same short list: tables near the 50,000-row cap, credits running low so scheduled runs skip cells without an error, a data provider that changed its API, AI prompts that let weak signals through, and CRM sync rules that overwrite good data. Each one has a known fix.

Frequently asked questions

What is a Clay Sculpture?

A Clay Sculpture is one Clay play for one team, built in your Clay workspace on one object type with one native integration included. There are Sales, Marketing and RevOps Sculptures. Each one is $10,000.

How much does it cost to implement Clay with RevOps Shop?

Each Sculpture is $10,000. Two object types, such as accounts and contacts, are two Sculptures, $20,000. More than 100,000 accounts in scope, or a custom integration, is scoped with you. Your Clay plan, data credits and provider costs are separate.

What counts as a native integration?

An integration Clay builds and supports itself, such as Salesforce, Dynamics, LinkedIn ads or a sending tool like Smartlead or HeyReach. Each Sculpture includes one. A system Clay can only reach through its API is a custom integration, scoped separately.

Why is each object type a separate Sculpture?

Because accounts and contacts need different lookups, different matching rules and different write rules in your CRM. Enriching accounts well and enriching the contacts at those accounts well are two pieces of work, so they are priced as two.

What happens if we have more than 100,000 accounts?

We scope it with you. Large data sets need backfills split across tables to stay under Clay's 50,000-row limit, more batches, and more monitoring. Our largest build covered 170,000 accounts in a single Salesforce org.

Can we combine Sales, Marketing and RevOps Sculptures?

Yes, and they are built to stack. They share one workspace, one company table and one set of CRM fields, so a second Sculpture reuses what the first one built. Each Sculpture is still priced on its own.

Do we need Clay before we start?

You need a Clay workspace, because we build in yours so the work stays yours. If you do not have one yet, we will help you choose the plan the Sculpture needs before you buy.

Which CRMs do you work with?

Salesforce, Dynamics, or any CRM with an API. Salesforce and Dynamics connect to Clay natively. Our largest Clay build runs on a single Salesforce org with 170,000 accounts.

Sources

• Client results: RevOps Shop client work with Chaos, DealRoom, SC&H, unitQ and Elastic Path. Chaos details in our Clay case study.
• Clay plans, data credits and limits: clay.com/pricing.
• Clay and Salesforce: Clay Docs, Salesforce integration.
• Clay and Dynamics 365: Clay Docs, Dynamics 365 CRM integration.

Need help with Clay? Contact us.

Tell us the one sentence. We will tell you which Sculpture it is, what it needs, and what it costs. We build in your Clay, with your keys, in Salesforce, Dynamics, or any CRM with an API. We work best with B2B companies with at least 100 employees.