Skip to content

[ UPM Pharmaceuticals · Account-based outbound and content ]

From zero to 28 positive replies, and 2.1x engagement in a year.

2.8x
Top-of-funnel activity, year over year
2.1x
Mid-funnel engagement
0 → 28
Positive replies

[ The challenge ]

A CDMO needed a steady flow of qualified conversations with smaller pharma companies.

[ What we built ]

  1. 01Ran account-based email and LinkedIn outreach to smaller pharma companies.
  2. 02Ran a closed-lost reactivation campaign.
  3. 03Built a content program: 3 eBooks with landing pages, 8 glossary posts, 4 search pages and 17 LinkedIn posts from the executive.

[ The result ]

  • Top-of-funnel activity grew from 29,039 to 81,410 and mid-funnel engagement from 281 to 596 (2022 to 2023).

[ Talk to a Growth Engineer ]

Want results like UPM Pharmaceuticals's? Start with thirty minutes.

Marketing Content Engineering All Case Studies