[ Pharmaceutics International (Pii) · Demand generation and paid media ]
$17.5M closed-won on a $1M yearly marketing budget.
$17.5M
Closed-won on a $1M yearly budget
$120M
Marketing-sourced pipeline in under two years
11.19x
Return on ad spend (2022)
19.88%
Inbound leads to sales meetings, vs. 5 to 6% industry average
[ The challenge ]
A contract manufacturer selling to pharma and biotech, with no repeatable way to turn marketing spend into qualified sales meetings.
[ What we built ]
- 01Ran paid media and measured every channel back to pipeline.
- 02Built an enriched database of pharma and biotech buyers from scratch.
- 03Set up HubSpot so inbound leads reached sales fast and every dollar could be traced to revenue.
[ The result ]
- Database grew from 16K to 110K qualified contacts.
- 13% more opportunities converted with fewer website visits than the year before.
- Results from the program we ran together with Pii's marketing team. Pii went on to a record year in 2023.
“The RevOps Shop has not simply met our digital lead generation objectives; they've reengineered them.”
[ Talk to a Growth Engineer ]