[ ICSC · Audience built from scratch ]
A 20,270-contact PropTech audience, and 144 handraisers.
20,270
Contacts sourced, now owned by ICSC
64,600+
Touchpoints
5,703
Engagements
144
Handraisers from 132 companies
[ The challenge ]
ICSC needed to reach commercial real estate technology owners and operators for its PropTech program, and no ready-made contact list existed for that audience.
[ What we built ]
- 01Built the contact universe from scratch with LinkedIn enrichment and commercial databases.
- 02Ran a coordinated email and LinkedIn engine with reply management.
- 03Sent from dedicated domains and inboxes, with open tracking off to protect deliverability.
[ The result ]
- Led directly to a second engagement.
[ Talk to a Growth Engineer ]